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![[Adobe]](../img/speakers/1_adobe_logo.jpg){kind=logo}
Michael A. Looney,
Ph.D.
Senior Director, Education & Solutions Marketing
Adobe Systems, Inc.
The Digital Campus
As Senior Director, Education & Solutions Marketing, Michael A. Looney is charged with working with educators to ensure that Adobe provides software solutions that meet the unique needs of K-12, colleges and university teachers and students. Prior to this role, he was in charge of Adobe's eBook business, where he directed all aspects of Adobe eBook business development, marketing, and strategy. Dr. Looney has 25 years of experience as an entrepreneur and high-tech marketing executive. He has successfully launched new start-up businesses and created new revenue sources within established companies.
Prior to joining Adobe, he held executive positions at several small, Internet-based distance-learning companies, and earlier in his career at Digital Equipment Corporation, Claris Corporation, and Apple Computer, Inc. Before entering the high-tech industry, Dr. Looney was a public school teacher, and a psychologist.
Dr. Looney holds a B.S. in Education, an M.A. in Psychology, and a Ph.D. in Communications.
The promise that human-resource intensive paper-based tasks associated with college administration would one day be eliminated is slowly becoming a reality on campus as well as business. The federal government established 2003 for expected online access and electronic submissions (along with paper forms) for all citizen business with organizations and agencies.
Meanwhile, higher education is grappling creating and managing digital repositories that will stand the test of time. A wide range of university-owned intellectual property is at stake, including faculty research and graduate theses and dissertations that must be accessible and reliably preserved.
The session will describe how to: