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IDM
UNIT III To explore the expressive potential of type design and gain proficiency in the use of vector-based computer applications. Traditionally, typography is the art and technique of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), letter-spacing (tracking) and kerning. Typography is performed by typesetters, compositors, typographers, graphic artists, art directors, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users.(1) The integration of typography into the design process is critical when ideas are being communicated for print or web-based applications. Typography can be static, such as columns of type that communicate in words, or evocative when its position or nature becomes expressive. Expressive typography is generally used in logotypes, posters, or cover designs.(2) In a digital design environment, the potential for radical transformation of the typographic environment is virtually unlimited. Vector-based computer applications can be used to translate the scale, proportion, and character of traditional fonts without compromising resolution and print quality. (1)http://en.wikipedia.org/wiki/Typography (2)http://www.research.ibm.com/journal/sj/353/sectiond/musgrave.html
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