IDM Unit IIIB: Typography
| Project | Vector Text Art |
| Objectives |
studio fundamentals: To understand and utilize the differences between vector-based and raster-based tools; using Text in Photoshop. concepts: To create visual images and symbols that could be used to protest or persuade. |
| Project Overview |
Use a word or phrase and infuse it with additional meaning by altering the placement and relationships of the letters to the image field. |
| References for further study |
Barbara Kruger, Gregory Sale, wartime propaganda posters (Nazis, Commies, and Americans!) |
| Vocabulary |
scale, size, proportion, context, serif, font, typeface, vector, raster |
| Materials | A specific phrase, and vector-capable software such as Photoshop, Illustrator, Fireworks, or Corel. |
| Process |
1. Listen to lecture on Vector/Raster and the demo on using type, or research typesetting tutorials on the Internet. 2. Think about a controversial or important topic that interests you. Find a word or 3-5 word phrase that you feel brings up an important point or consideration regarding that topic. 3. Break the phrase up in Photoshop or Illustrator, in an 800x800 pixel image and arrange the glyphs into a composition that communicates a stance on the idea, clarifies its meaning, or depicts a situation. 4. Though you are primarily to use only the text of the phrase and color, you may add other components (patterns, specific imagery, etc.) However, these should be details of the final image, and not predominate over the text. |
| Vector Text | Exemplary | Solid | Passing | Poor | Failing |
| Aesthetic: Does your image have a strong composition and unity? How does the letter placement affect the movement of the eye across it? Is the color scheme engaging? | 10 | 8 | 6 | 4 | 2 |
| Conceptual: How successfully is your stance conveyed? Is your meaning clear? Is the selected text compelling or interesting? Is your subject a legitimate concern or issue? | 10 | 8 | 6 | 4 | 2 |
Total points possible: 20
developed by Arius Elvikis copyright 2007