The Concept

The Workflow

The Content

Metadata
Proper keywords and categorization are critical for
discovery, organization, filtering, and archiving of your
content.

Two levels of keywords: Channel Level (Feed) and Item Level
(Episode)

Popular Episodes

• Academic Libraries in Transition:
  Hear What Students Have to Say
  (video)
• Insiders Guide to Being
  Published in a Research Journal
  (audio)
• The Sichuan University Library:
  China Initiatives Series Part
  Three (audio)
• The Pyracantha Press (video)
• FORO 2007: International Copyright in the Digital Age with Dennis S. Karjala (video)
• Violence over the Land: Indians and Empires in the
  Early American West (audio and video)

The Numbers

77 Episodes
12 Additional Video Productions
888 Subscribers
19,221 Downloads/Views
4 Flat screen monitors in 3 Libraries

On-Air Talent

Look for...

• ability to engage others and take
  control of the conversation when
  necessary
• willingness and enthusiasm for both
  the content and the process
• understanding of your environment
  and organization and the ability to
  represent your library appropriately

Technology

Recording Equipment

• Microphones & stands
• Audio Recorders
• Mixer
• Video Cameras
• Audio Cables

Software

• Audacity (PC): beginner audio
  editing/mixing
• Garage Band (Mac): primarily audio,
  limited video, built in podcast metadata
• iMovie (Mac): Beginner video editing
• Final Cut Studio: Advanced video editing
  iTunes (PC/Mac)
  
  

Best Practices

Match Content With Your Target Audience
Your audience greatly determines the type of
content and distribution channels you will use.
Look for a variety of content ideas (new
initiatives, organizational partnerships, services,
resources) that will catch the attention of your
audience. Don’t forget to look outside your
organization as well.
Determine Appropriate Equipment
Costs vary according to quality. Your decisions depend not
only on your budget but on your technical expertise and
ability to learn.
Consider Storage Options
Think about space and sustainability. With Self Hosting you
get full control but there are storage and staff costs. Free
External Web Hosts such as the Internet Archive, Google
Video, You Tube, Feedburner are great resources and make
your content more discoverable. Be aware of their
limitations.
Generate RSS Feeds
Use a blog or Content Management system to generate your
feed. For greater control, you can edit your own. There are
many flavors of RSS but they are largely incompatible. For
podcasts, use RSS 2.0.
Develop Marketing/Promotion Plan
Determine how best to promote your content. Explore all
communication channels to reach your target audience.
Also, maximize links to your content by utilizing sites outside
your organization.
Assessment
Determine how you will measure success. If statistics are
important, determine how you will collect them. Statistics
from free external sites are not always reliable.