Alumni Association picks up 5 design awards, CASE Silver Medal for marketing efforts
Wall space may soon be at a premium in certain parts of Old Main: The marketing and strategic communications department of the ASU Alumni Association recently picked up five awards in the 2008 American Graphic Design Awards competition for the team’s work on ASU Magazine and key pieces of the association’s marketing campaigns. The association’s “U Devils” membership campaign was recently honored as well, receiving a Silver Medal in the Circle of Excellence Awards Program from the Council for the Advancement and Support of Education (CASE).

The American Graphic Design Awards committee awarded the association three Certificates of Excellence for the design of three feature stories published in ASU Magazine during 2007: “A View from the Top” (February), “Making the Connection” (May) and “Fueling the Future” (November). The department also received commendations for the design of its alumni membership kit and marketing materials used to promote the Alumni Association’s annual Founders’ Day awards dinner.

The American Graphic Design Awards are sponsored by Graphic Design USA magazine. This year, more than 10,000 entries were submitted to the contest.

The CASE Circle of Excellence Silver Medal in the Alumni Relations Programs category honored the association’s development of U Devils, a program designed to encourage Alumni Association membership among the university’s staff and faculty. The program has been successful in its first two years of existence, signing up 318 members to date, which represents a 114 percent increase in faculty-staff association memberships.

Members of the department who collaborated on the winning entries for both contests include: Robert Cao-Ba, art and creative director; Karen Windsor-Worrel, senior graphic designer; Adeline Lui, marketing manager; Benita Iafrat, webmaster; and Liz Massey, managing editor of ASU Magazine.