Sun Devil Fans,
We are going to San Francisco to cheer Coach Graham and the Sun Devils on to victory over Navy in the Kraft Fight Hunger Bowl. If you are going or if you are an alumni in the area, look for ASU messaging promoting ASU’s impressive accomplishments from the past ten years in multiple platforms in the San Francisco market.
Digital Transit Shelters
The campaign starts December 22nd on digital transit shelters focused in the following areas: Union Square, AT&T Park, the Financial District and Downtown, North Beach and Fisherman’s Wharf.
Here is the campaign that will be running. The messaging will switch to a “Thank you, San Francisco” message after the game is played and run through Dec. 30th.
Additionally, ASU will be running a small advertising campaign on Comcast Cable targeting the Bay Area. The campaign will feature ASU’s “Unstoppable” commercial.
ASU will have an online presence as well using Google’s TrueView platform targeting the Bay Area. It will feature the “Unstoppable” commercial and the excellence campaign messaging.
Also, look for our full page advertisement in the game’s program honoring ASU’s commitment to supporting future soldiers and veterans’ programs.
Inspired by the spirit of the Kraft Fight Hunger Bowl, ASU efforts are
reaching into the Greater Phoenix area with the university’s Twelve
Days of Giving program, an effort to rally the university community
to channel its efforts to help those in need during the holidays.
The effort culminates on Christmas Day when the Sun Devil
Football team will serve food at a local shelter in San Francisco.
Read more...